NameSpace partners with Internet Service Providers (ISPs) to provide Brand Protection from within the address bar via Direct Navigation to the Brand’s website

What does NameSpace do?

When a consumer types non-DNS queries such as “amazon shoes” (brand term), “amazzon” (mis-spelling), or “www.amazon.cpm” (DNS syntax error) into the address bar our ISP partner directly navigates the consumer to the Brand’s website via NameSpace direct navigation.

NameSpace direct navigation provides a superior consumer experience by ensuring:

• Consumer intent is fulfilled in one click
• Consumer navigates to intended site (better experience)
• Consumer reaches the Brand’s shopping cart faster and is more likely to make a purchase

Without NameSpace

Without NameSpace, ISPs navigate consumers to ISP-flavored search result pages or a 404 error page.

• Consumer is navigated to a search results page
• Lose consumer, who may not click on Amazon link (buried 6 entries deep below)
• May not reflect your SEO strategy
• Backing-up to re-type is a bad Brand experience
• Brands must buy or bid on keywords for placement

Unlike Search, NameSpace DOES NOT buy or bid on keywords.