Better Brand Protection

Direct Consumers In Fewer Clicks

NameSpace partners with Internet Service Providers (ISPs) to provide Brand Protection from within the address bar via Direct Navigation to the Brand's website.

How It Works

What is Direct Navigation?

NameSpace directly navigates the user to your website - simply, quickly and without distraction.

When a consumer types non-DNS queries such as "amazon shoes" (brand term), "amazzon" (mis-spelling), or "www.amazon.cpm" (DNS syntax error) into the address bar, our ISP partner directly navigates the consumer to the Brand's website via NameSpace direct navigation.

Consumer intent is fulfilled in one click.

Consumer navigates to intended site (better experience).

Consumer reaches the Brand's shopping cart faster and is more likely to make a purchase.

Consumer is navigated to a search results or 404 page.

Lose consumer, who may not click on Amazon link.

May not reflect your SEO strategy.

Backing-up to re-type is a bad Brand experience.

Brands must buy or bid on keywords for placement.

Shorten Customer Journey

Consumers reach your website in fewer clicks, keeping your Brand at the front of their minds, and delivering them to your site ready to buy.

Protect Your Brand

Stop consumers clicking on your sponsored link or a link that they think is your brand but is not.

Improve Customer Experience

Consumers can navigate to their intended site, so intent is fulfilled in one click.

Shop In Fewer Clicks

Consumer reaches the Brand's shopping cart faster and is more likely to make a purchase.

The Leader in Direct Navigation

We Are NameSpace

NameSpace has been providing advertisers with brand protection in the browser address bar since 2001. Thousands of leading global brand-conscious eCommerce companies rely on NameSpace as an integral part of their online advertising strategies.

60 Million+ Non-DNS Queries Per Day

Our solution directly navigates more than 40 million internet consumers to advertiser web pages when Brand names and products are typed into the browser address bar.

40 ISP Partners In 13 Countries, And Growing

Enabled at the network level, via these ISP partnerships, NameSpace allows advertisers to provide their customers with a superior “Brand navigation experience” in a continually changing and highly competitive eCommerce environment.

Brands Protected by NameSpace

Proven and Trusted Partner for 4,000+ Brands

Get Started Today

  • Drive quality traffic through direct navigation.
  • Protect your brand from competitors (search listings).
  • Reach over 40 million ISP subscribers.
  • Increase your conversion and average order value.

  • Namespace = 100% click-through rate;
    Less clicks to your site drives higher conversion.

  • Provide superior user experience, which builds loyalty and translates into new and recurring revenue streams.
  • Eliminate NXD errors - providing a superior consumer experience.